Cost Per Lead (CPL)

Cost Per Lead (CPL)


Cost Per Lead is an online advertising pricing model, where the advertiser pays for a set price for each customer that fills out a sign-up or lead form. In Cost Per Lead (CPL) campaigns, advertisers pay for the contact information (usually an email address) of a targeted consumer interested in their product or service. Cost per lead campaigns are often used by brand marketers and direct response marketers looking to build a newsletter list, reward program or customer acquisition program.

SIGN UP WITH SHOPPING SURVEY

Leading Affiliate Ad Program

Cost per lead campaigns are often used by brand marketers and direct response marketers looking to build a newsletter list, reward program or customer acquisition program.

Many companies use Cost per lead advertising to connect with consumers that are passionate about their brands/causes. Since the customer voluntarily fills out the sign-up form, they are typically a more qualified lead and more valuable to the company. If the visitor fails to successfully fill out the sign-up form, the advertiser is not charged.

For example, a publisher may place a banner ad for another site on their blog. If a user clicks on the advertisement link, they directed to the advertiser’s website where they will be prompted to sign up for a special offer. If the visitor chooses to sign up, the publisher is paid a certain amount based on the agreed Cost Per Lead.

Cost Per Lead campaigns are advertiser-centric, meaning the advertiser remains in control of their brand; they select the publishers that will run their offers and where the ads will run.

CPL COST DETAIL




Type of Advertising Cost Per Lead Click Per Lead Total Cost Publish Day
CPL 5 1000 5000 1-15d
CPL 4 10000 40000 1-45d
CPL 3 100000 300000 1-6m