Cost Per Install(CPI)

Cost Per Install (CPI)


One of the most important metrics mobile app marketers need to measure is a Cost Per Install (CPI). It provides an information for how much does it cost to generate a single app install on a smartphone or a tablet.

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At this point, all major mobile app advertising platforms, that allow app marketers to drive installs for their apps, are capable to calculate this metric and provide it as a part of a dashboard data set.


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